Course

Course Summary
Credit Type:
Course
ACE ID:
BISK-0080
Organization's ID:
NDM008
Organization:
Location:
Classroom-based
Length:
8 weeks (32 -- 48 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Business Administration, Operations Management, or Management
Description

Objective:

The course objective is to cover the major functional disciplines of business and how they affect an organization's performance, with a broad focus on operations, finance, and marketing.

Learning Outcomes:

  • Articulate the concepts of capital budgeting and return on investment
  • Define marketing
  • Discuss the role of marketing research
  • Explain firm valuation using Net Present Value methodology
  • Demonstrate foundational knowledge of financial ratio analysis, ratio calculation, performance evaluation and strategic profitability
  • Define the concepts of leverage and growth in business
  • Demonstrate ability to quantify investment valuation
  • Explain the 4P's of marketing and the impact of marketing on social issues
  • Identify acquisition evaluation criteria and apply to the valuation of an acquisition target
  • Explain the book value model, the price and earnings model and net present value

General Topics:

  • Key operational issues, key financial concepts, leverage and growth, valuing investments, capital budgeting, marketing concepts, and enterprise valuation
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Lectures

Methods of Assessment:

  • Case Studies
  • Examinations

Minimum Passing Score:

70%
Supplemental Materials