Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: BISK-0080 Organization's ID: NDM008 Organization: Bisk Education Location: Classroom-based Length: 8 weeks (32 -- 48 hours) Dates Offered: 6/1/2018 - 5/31/2021 12/1/2012 - 5/31/2018 10/1/2008 - 11/30/2012 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Business Administration, Operations Management, or Management Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to cover the major functional disciplines of business and how they affect an organization's performance, with a broad focus on operations, finance, and marketing. Learning Outcomes: Articulate the concepts of capital budgeting and return on investment Define marketing Discuss the role of marketing research Explain firm valuation using Net Present Value methodology Demonstrate foundational knowledge of financial ratio analysis, ratio calculation, performance evaluation and strategic profitability Define the concepts of leverage and growth in business Demonstrate ability to quantify investment valuation Explain the 4P's of marketing and the impact of marketing on social issues Identify acquisition evaluation criteria and apply to the valuation of an acquisition target Explain the book value model, the price and earnings model and net present value General Topics: Key operational issues, key financial concepts, leverage and growth, valuing investments, capital budgeting, marketing concepts, and enterprise valuation Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Case Studies Lectures Methods of Assessment: Case Studies Examinations Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content