Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: ABAN-0176 Organization: American Bankers Association Location: Classroom-based Length: 20 classroom hours plus 206.50 hours of independent study Dates Offered: 7/1/2007 - 10/31/2011 4/1/2000 - 6/30/2006 7/1/1996 - 3/31/2000 1/1/1988 - 6/30/1996 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Graduate 3 Business, Marketing or Marketing Financial Services Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: To provide the theory, principles, and framework of marketing for application to the financial services industry. Learning Outcomes: Analyze competitive market dynamics, identify areas of competitive advantage, use market segmentation strategies, and develop a strategic marketing plan Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Case Studies Classroom Exercise Discussion Lectures Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content