Course

Course Summary
Credit Type:
Course
ACE ID:
ABAN-0176
Location:
Classroom-based
Length:
20 classroom hours plus 206.50 hours of independent study
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Graduate 3 Business, Marketing or Marketing Financial Services
Description

Objective:

To provide the theory, principles, and framework of marketing for application to the financial services industry.

Learning Outcomes:

  • Analyze competitive market dynamics, identify areas of competitive advantage, use market segmentation strategies, and develop a strategic marketing plan
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Discussion
  • Lectures
Supplemental Materials