Course

Credit Type:
Course
ACE ID:
ATTS-0429
Version:
1
Organization's ID:
ME2006
Organization:
AT&T School of Business and Technology
Location:
Classroom-based
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 1 Business Economics or Financial Economics
Description

Objective:

To provide a comprehensive approach to pricing your products/services.

Learning Outcomes:

  • Implement the specific short-term tactical pricing moves
  • Create and measure the value of pricing moves to the customer and to the company
  • Translate customer value drivers into specific offer features, benefits, and values
  • Identify the steps involved in pricing analysis and decision making
  • Develop a relevant, long-term profitable pricing strategy
Instruction & Assessment

Instructional Strategies:

  • Discussion
  • Lectures
Supplemental Materials
Equivalencies