Course

Credit Type:
Course
ACE ID:
ATTS-0410
Version:
1
Organization's ID:
ME0896
Organization:
AT&T School of Business and Technology
Location:
Classroom-based
Length:
46 hours (5 days)
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Graduate 3 Product Management Concepts
Description

Objective:

To provide managers with the purposes and techniques of product management.

Learning Outcomes:

  • Identify strategies and tactics to use in meeting market and financial goals
  • Apply various pricing, life cycle, and product portfolio models to the products
  • Lead or participate in a more effective product team
  • Understand the key marketing, management, and strategic issues product managers face
Instruction & Assessment

Instructional Strategies:

  • Discussion
  • Lectures
  • Project-based Instruction
Supplemental Materials
Equivalencies