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Resource Management
Fund Raising
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Educational institutions in the United States have, until the recent launching of proprietary schools, depended upon either private or state funding to supplement tuition paid by students. The balance between these sources of funding has shifted in recent years, with a realignment that has required fund raising to become the responsibility of a much broader range of individuals, including deans and department chairs.
This section includes observations on this change and makes suggestions to chairs who find themselves needing advice on how to cope with this unfamiliar assignment.
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Advice from Other Chairs
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Brum, Gil D.
“The Emerging Role of the Department Chair in Development: Creating a Development Plan” (76KB; PDF)
The Department Chair 13, no. 3 (winter 2003): 1518. Written by a faculty member and based on his experience as a department chair, this article focuses on planning for development. For more information, please contact Anker Publishing, Inc. Posted 11/3/03
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Brum, Gil D.
“The Emerging Role of the Department Chair in Development: Implementing a Development Plan” (54KB; PDF)
The Department Chair 13, no. 4 (spring 2003): 9+. Written by a faculty member and based on his experience as a department chair, this article focuses on implementing a development plan. For more information, please contact Anker Publishing, Inc.
Posted 11/3/03
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Buller, Jeffrey L.
'But I Hate Asking for Money . . .': Development Tips for Academic Administrators (80KB; PDF).
Academic Leader, 23(8) (August 2007): 1-6. For more information, please contact Magna Publications, Inc. Chairs and other academic administrators are becoming increasingly involved in raising funds for their institutions and departments. Buller addresses both the personal hesitancy and what one might call the etiquette of "asking" for assistance, and thereby provides a solid bridge between theory and practice.
Posted 6/18/08
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Byrne, Barbara.
“Talking Research Funding to Your Academic Officer” (37KB; PDF)
Academic Leader 19, no. 9 (September 2003): 5, 7. This article conveys good advice from a dean to a chair on presenting a request for research support. For more information, please contact Magna Publications, Inc.
Posted 11/3/03
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Denny, Charles, chair, Division of Science, Mathematics, and Engineering, University of South CarolinaSumter.
“Four Steps to Successful Fund Raising” (22KB; PDF)
Written specifically for the ACE Department Chair Online Resource Center.
The author offers useful suggestions for successfully raising funds for a department, based on his experience.
Posted 11/3/03
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Himes, A. C.
“The Seven Habits of Highly Successful Fund-Raisers” (56KB; PDF)
Academic Leader 19, no. 3 (March 2003): 1+. Written by the director of the School of Music at the University of Louisiana at Lafayette, this article offers suggestions for successful fund raising. For more information, please contact Magna Publications, Inc.
Posted 11/3/03
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Knaub, Patricia Kain, and Christine A. Johnson.
“Strengthen Your Advancement EffortsTake Gender into Account” (274KB; PDF)
Academic Leader 19, no. 8 (August 2003): 7+. A dean discovers that her college’s philanthropic appeal can be made more effective by taking into account the predominantly female composition of the alumni. For more information, please contact Magna Publications, Inc. Posted 11/3/03
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Kurata, Marilyn.
Departmental Advisory Committees (72KB; PDF)
The Department Chair 15(4) (spring 2005): 9, 11. For more information, please contact Anker Publishing, Inc. A department chair offers advice on how to expand one's base for successful fund raising by forming an advisory committee. Posted 9/19/05
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Bibliography
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Books
Bauer, David G. The “How To” Grants Manual: Successful Grantseeking Techniques for Obtaining Public and Private Grants, 5th ed. Phoenix, AZ: American Council on Education/Praeger, 2003. This accurately titled “manual” can be intimidating to anyone looking to land a grant for the first time. But being well informed on how to search for funding sources and how best to present your proposal does take effort. Anyone wishing to build success in winning grants could not find a better resource than this book to guide their steps. Visit the Greenwood Publishing Group web site for more information about the fifth edition of this publicationnow available! Posted 11/3/03
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Articles from Currents
Currents magazine is published 10 times a year (nine regular issues, plus a Membership Directory) and distributed to professional members of the Council for Advancement and Support of Education (CASE). The magazine covers major advancement and education issues and trends. Nonmember visitors may view the table of contents online at www.case.org/Currents. Articles can be ordered for a modest charge.
To purchase any of the following Currents articles, contact:
CASE Order Department
(800) 554-8536 or (301) 604-2068
FAX: (301) 206-9789
The cost per article is $10 for persons from CASE member institutions and $12 for persons from nonmember institutions (prices reflect fall 2003 rates).
1988
Barden, Dennis M. “Two for the Money: Make the Dean Your Partner in Fund Raising.” Currents 14, no. 6 (June 1988): 2225. The author speaks to the importance of development officers, especially in linking their work to that of deans.
1992
Hopkinson, Deborah. “Masters of Diplomacy: How Proposal Writers and Faculty Researchers Can Cooperate for Irresistible Results.” Currents 18, no. 7 (July/August 1992): 1822. Hopkinson speaks to the need for effective cooperation between proposal writers and faculty, and describes how each can assist the other.
1993
Murphy, Mary Kay. “Multiply and Be Fruitful: Making the Most of Deans and Faculty in Development.” Currents 19, no. 8 (September 1993): 4952.
Murphy lays out specific, vital contributions to successful fund raising that often only university faculty can furnish.
1994
Ryan, Ellen. “Too Many Hooks: Don’t Spoil Your Chances with Donors by Allowing Uncoordinated Solicitations.” Currents 20, no. 6 (June 1994): 3439. Entrepreneurial faculty, chairs, and deanswho approach donors without coordinating their moves with the institution’s development officecan present a nightmare for professional fund raisers.
1999
Cornforth, Suzanne. “Locking in Corporate Sponsorships.” Currents 25, no. 5 (May 1999): 4647.
Cornforth provides guidance on identifying likely corporate sponsors and effectively making contacts.
2000
Abrams, Deborah Blackmore, and Linus Travers. “Making the Ask: A Step-by-Step Description of How to Prepare for and Solicit Major Gifts.” Currents 26, no. 7 (September 2000): 5052, 54, 5659.
The authors present a comprehensive guide for soliciting major gifts, from preparing the project and studying prospective donors through the final presentation and request.
Eckert, Gerald, and Rachel H. Pollack. “Sowing the Seeds of Philanthropy.” Currents 26, no. 7 (September 2000): 4649.
Eckert and Pollack emphasize the importance of faculty, chairs, and deans in articulating the institutional visions on which successful donor appeals depend.
Hallman, Speed. “Do I Have to Ask People for Money?” Currents 26, no. 7 (September 2000): 4044.
Hallman describes the highly organized manner in which the University of North Carolina at Chapel Hill brought faculty and chairs into the fund-raising process. One of the university’s initiatives was the creation of a short course, Development 101.
Toy, Laura L., and Kathleen E. Loehr. “Shifting Gears.” Currents 26, no. 9 (November/December 2000): 2731.
Toy and Loehr describe how Cornell University brought about a successful fund-raising effort by organizing project teams, which included chairs and faculty, with excellent results. Posted 11/3/03
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Brittingham, Barbara, and Thomas T. Pezullo. The Campus Green: Fund Raising in Higher Education
ASHE-ERIC Higher Education Research Report, Volume 19, Number 1. San Francisco, CA: Jossey-Bass, 1990. This book provides a good general introduction to the subject of fund raising. The executive summary offers a quick overview of the recent evolution of charitable giving in America. It also points to current characteristics of donors. Both topics are elaborated upon in later chapters.
Posted 11/3/03
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Glass, Sandra A., ed. Approaching Foundations: Suggestions and Insights for Fundraisers
New Directions for Philanthropic Fundraising, volume 28. San Francisco, CA: Jossey-Bass, 2000. Foundations vary tremendously in their organizational structure and purposes. To successfully attract funding, an applicant must adjust his or her approach to a foundation’s particular interests. This volume provides some sound advice for approaching a variety of foundation types. Posted 11/3/03
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Hall, Margaret Rooney. The Dean’s Role in Fund Raising
Baltimore, MD: Johns Hopkins University Press, 1993.
As with university budgeting, university fund raising has experienced a trend toward decentralized control. Hall indicates how this approach gives deans more responsibility and also leads to greater involvement by faculty in fund-raising efforts.
Posted 11/3/03
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Murphy, Mary Kay, ed. Corporate and Foundation Support: Strategies for Funding Education in the 21st Century
Washington, DC: Council for Advancement and Support of Education, 1999.
Although department faculty and their chairs may be most familiar with government research grants, two major sources of higher education funding today are corporations and foundations. Criteria and approaches required to succeed in raising funds from these sectors differ from those required by government. This series of articles from experts across a range of institutions offers guidance to those who wish to tap into this source of funding.
Posted 11/3/03
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New, Cheryl Carter, and James Aaron Quick. How to Write a Grant Proposal
Hoboken, NJ: Wiley, 2003. This manual can assist with the process of writing a grant proposal. A CD-ROM is included.
Posted 11/3/03
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Worth, Michael J., ed. New Strategies for Educational Fund Raising
Westport, CT: American Council on Education/Praeger, 2002. This volume is superbly structured into 10 sections, each comprising brief, tightly focused chapters. It begins with two sections providing general orientation: “The Development Function” and “Foundations of Educational Fund Raising.” Subsequent sections address raising funds from individuals, the modern fund-raising campaign, traditional giving demographics, and special institutional settings. Remaining sections address professional issues related to managing and supporting development programs, development and other fields, and the development profession. Depending on the nature of a chair’s involvement in fund raising, one or more of these sections may be helpful. For more information, please contact Greenwood Publishing, Inc. Posted 11/3/03
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General Orientation
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Bauer, David G.
“Researching the Government Marketplace” (285KB; PDF)
The “How To” Grants Manual: Successful Grantseeking Techniques for Obtaining Public and Private Grants, 4th ed. Phoenix, AZ: American Council on Education/Oryx Press, 1999, chapter 9.
This chapter provides a superb guide to navigating one’s way through the vast and highly complicated world of government funding sources. Visit the Greenwood Publishing Group web site for more information about the fifth edition of this publicationnow available! Posted 11/3/03
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Bauer, David G.
“Foundation Funding Source Research Tools” (702KB; PDF)
The “How To” Grants Manual: Successful Grantseeking Techniques for Obtaining Public and Private Grants, 4th ed. Phoenix, AZ: American Council on Education/Oryx Press, 1999, chapter 19.
This chapter provides an excellent road map to the world of philanthropic private foundations. Visit the Greenwood Publishing Group web site for more information about the fifth edition of this publicationnow available! Posted 11/3/03
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Davis, Clay, and Michael T. Miller.
Preventative Legal Considerations for Department Chairs While Fundraising (100KB; PDF).
The Department Chair, 17(1) (summer 2006): 5-7. For more information, please contact Anker Publishing.
At both private and public institutions searching for funds to maintain their programs, department chairs are being drawn into the cadre of fund raisers. This article will alert chairs who are involved with fund raising to the changed terrain of donor attitudes and the legal regulations that govern gifts.
Posted 2/15/07
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Hecht, Irene W. D., senior associate, American Council on Education (ACE).
“New Frontiers: Department Chairs and Institutional Fund Raising” (45KB; PDF)
Written specifically for the ACE Department Chair Online Resource Center.
The author takes a look at why fund raising is now an activity for department chairs and how they can contribute to its success.
Posted 11/3/03
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Worth, Michael J., ed.
“Elements of the Development Program” (98KB; PDF)
New Strategies for Educational Fund Raising. Westport, CT: American Council on Education/Praeger, 2002, chapter 2.
This chapter is highly useful as a quick guide to the various categories of donations. For more information, please contact Greenwood Publishing, Inc.
Posted 11/3/03
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The Buck Starts Here
http://chronicle.com/jobs/2005/02/2005022101c.htm
Markin, Karen M. (2005, February 25). The Chronicle of Higher Education 51 (25), C1. An experienced grant-proposal writer, Markin offers straightforward advice to departments that may wish to look for grant assistance. Posted 6/7/05
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Organizations
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Council for Advancement and Support of Education (CASE)
http://www.case.org
The Council for Advancement and Support of Education, celebrating its 30th
anniversary in 2004, is the largest international association of education
institutions, serving more than 3,200 universities, colleges, schools, and
related organizations in 46 countries. CASE is the leading resource for
professional development, information, and standards in the fields of
education fund raising, communications and marketing, alumni relations, and
advancement services.
Posted 11/3/03
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The Foundation Center
http://www.fdncenter.org/
With regional libraries in Atlanta, Cleveland, New York City, San Francisco, and Washington, D.C., the Foundation Center is a rich resource, both on site and via the web. The center offers a number of daylong courses on various aspects of raising funds from foundations. It also maintains a vast reference library on foundations, which can be accessed from the home page. Posted 11/3/03
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