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ACAC Resources

December 30, 1899


Getting ACAC Started in Your State

The American College Application Campaign® team is available to offer technical assistance and trainings to help make your program a success. The first step is to contact our staff so we can provide you with a brief overview of the initiative, guide you on next steps for identifying a State Coordinator, and walk you through the resources available to assist with the planning and implementation of your state's program.

Please contact us at or by reaching out to one of our team members.

ACAC Templates and Implementation Materials

The following resources are intended to assist State and Site Coordinators as they plan and implement the Campaign in their state or local community. For 2017, our team decided to break up the larger state and site coordinator manuals by topic. We are in the process of updating these resources. Each section will be posted to this web page and the State Coordinator Dropbox as it's available over the next couple months. If you are a State Coordinator and do not have access to the ACAC Dropbox, please contact one of our team members.

#WhyApply Social Media Materials

The following materials are available for state and site coordinators to utilize on your social media channels for the 2017 #WhyApply social media campaign. 

How to Access the Webinar Recording (Free, no registration necessary)
1. Click on this link
2. You may be given the option to select "Playback" or "Download." Playback will allow you to stream the recording, while download will allow you to download the recording. If selecting the "playback" option, you must allow Cisco WebEx access to your computer. If selecting the "download" option, you must download the WebEx ARF player as prompted. 

State Coordinator Materials

The State Coordinator Materials provide an overview of the Campaign at state-level. Each manual includes resources and worksheets to accomplish the key tasks of implementing a successful Campaign program, templates for communication, and a timeline to guide implementation. Each State Coordinator should download and review the manuals and contact the ACAC team with any questions. 

Host Site Recruitment Manual: This manual gives an overview of the host site recruitment resources available for state coordinators. It includes resources such as host site responsibilities, implementation timeline, template invitation letters registration forms and a sample host site training agenda. 

Document: ACAC-State-Coordinator-Recruitment-Manual_(FINAL revised March 2017).docACAC-State-Coordinator-Recruitment-Manual_(FINAL revised March 2017).doc

Volunteer Manual: This manual gives an overview of the volunteer resources available for recruiting, training and supporting volunteers. It includes resources such as a volunteer management timeline, volunteer audit, template recruitment and thank you letters, and a volunteer training agenda.

Document: ACAC-State-Coordinator-Volunteer-Manual_(FINAL revised March 2017).docxACAC-State-Coordinator-Volunteer-Manual_(FINAL revised March 2017).docx

Data Collection and Analysis Manual: This manual provides recommendations for tracking and reporting results of your state campaign. It includes resources such as a data collection worksheet, host site data collection form, student sign-out form, and tips for sharing your data. Whether your state is in its pilot year or has hosted the campaign for 10 years, this manual will help states strengthen their data management process.

Document: ACAC-State-Coordinator-Data Collection-Manual_(Final updated June 2017).docACAC-State-Coordinator-Data Collection-Manual_(Final updated June 2017).doc

Communication Manual: This manual gives an overview of the communication and social media resources available for marketing, outreach and promotion of state campaigns. It includes resources such as a communication timeline, communication audit, brand standards, newsletter article templates, press release templates and example social media copy.

Document: ACAC Communication Manual_(FINAL revised April 2017).docxACAC Communication Manual_(FINAL revised April 2017).docx

As highlighted in the State Coordinator’s Manual, it is important for each state to create its own brand for their Campaign program. Many states already have college access initiatives underway that can be leveraged for the Campaign. In the Samples of State Campaign Branding document below, you will find a few approaches by ACAC states highlighted.

Document: Samples of ACAC Branding


Site Coordinator Materials

There are a variety of activities that high school site coordinators can do prior to, during, and after the school's College Application event. The Site Coordinator Manuals provide an overview of the Campaign at the school-level. Additionally, you will find a Site Coordinator Checklist and Timeline which brings the three-part manual together. State Coordinators should review, edit, and customize the Site Coordinator Manuals to reflect their state’s implementation of the Campaign. Once edited, this manual(s) should be sent to Site Coordinators at participating high schools and posted to the state’s Campaign website.

Recommended planning steps and activities are outlined in three Site Coordinator Manuals: Pre-event planning, during, and after your College Application program.

Part 1 - Document:ACAC-Site-Coordinator-Manual Part 1 Pre-Event_(Final - revised May 2017).docACAC-Site-Coordinator-Manual Part 1 Pre-Event_(Final - revised May 2017).doc

Part 2 - Document: ACAC-Site-Coordinator-Manual Part 2 During Event_(Final - revised May 2017).docACAC-Site-Coordinator-Manual Part 2 During Event_(Final - revised May 2017).doc

Part 3 - Document: ACAC-Site-Coordinator-Manual Part 3 Post Event_(Final - revised May 2017).docACAC-Site-Coordinator-Manual Part 3 Post Event_(Final - revised May 2017).doc

Site Coordinator Checklist and Timeline: Site Coordinator Checklist and Timeline (revised May 2017).docxSite Coordinator Checklist and Timeline (revised May 2017).docx

Student Resource Guide: ACAC-Student Resource Guide (Final - revised May 2017).docACAC-Student Resource Guide (Final - revised May 2017).doc

Student Frequently Asked Questions: College App FAQ for Students.pdfCollege App FAQ for Students.pdf

In partnership with ACT, the American College Application Campaign has developed a Pre-College and Career Readiness Curriculum for Students and Their Families based on school counselor feedback. The curriculum provides students and their families an opportunity to become familiar with the language and processes associated with obtaining a postsecondary education diploma or credential. This manual is intended for middle and high school counselors and college access professionals who work with students to identify interests and lay the academic foundation for their careers and life.

PDF Document: Final 2017 Pre-College and Career Readiness Curriculum for Students and their Families (revised July 2017).pdfFinal 2017 Pre-College and Career Readiness Curriculum for Students and their Families (revised July 2017).pdf

Word Document: Final 2017 Pre-College and Career Readiness Curriculum for Students and their Families (revised July 2017).docxFinal 2017 Pre-College and Career Readiness Curriculum for Students and their Families (revised July 2017).docx

PowerPoint Presentation Curriculum Overview: Pre-College-and-Career-Readiness-Curriculum-81617.pptxPre-College-and-Career-Readiness-Curriculum-81617.pptx

Researching Colleges and Financial Aid

It is critical that students be prepared for the college application and financial aid application processes by doing research on colleges they would like to apply to and having an understanding of their financial aid options. Activities and resources to help prepare students for these important steps on the journey to postsecondary education are included in the ACAC State Coordinator Manual and the Site Coordinator Manual. Please note, this aspect of the program should be started prior to the scheduled College Application event. The College Application event is designed for students to receive assistance in completing and submitting applications, not for exploring and matching themselves to institutions of higher education. National resources are also outlined below. In addition to these tools, your state may also have resources that students and their families can use. If so, please ensure that you update the Site Coordinator Manual with that information.


ACT, the nonprofit organization that provides a variety of college preparation tools including ASPIRE, EXPLORE, PLAN, and ACT, has multiple research tools available on their website to assist students in researching colleges and financial aid options. Visit ACT Profile, their career and college planning site at: ACT Profile provides personalized information to students and offers "access to information about 1,500 popular majors and nearly 6,000 different careers—including extensive, detailed information about 448 majors and 555 careers. Students can use this information to better understand the connections between their unique interests, abilities, and values and potential education and career paths." ACT’s financial aid research site,, includes a Financial Aid Need Estimator and information on the various types of aid available.

ACT has developed a guide for implementing ACT Profile in support of ACAC events with free college and career planning. We encourage states interested leveraging this resource with the college application program to review the guide and contact the ACAC team with any questions they may have.

Document: ACAC ACT Profile Guide for states_2017.pdfACAC ACT Profile Guide for states_2017.pdf

BigFuture by College Board

College Board, the non-profit organization that provides a variety of college preparation tools including the PSAT and SAT, has developed BigFuture. BigFuture is a free college planning website to help students and their families in “preparing for, finding, and enrolling in college.” At BigFuture, students can research colleges and find institutions that are a good fit, learn about the various ways to pay for college, and create a personalized college plan. Visit BigFuture at

Center for Student Opportunity

The Center for Student Opportunity (CSO) is “dedicated to promoting higher education opportunities for first-generation and other underserved college-bound students.”  This non-profit organization hosts the CSO College Center,, an “online clearinghouse of college programs and admissions information serving first-generation and historically underserved student populations.” This tool is intended to expose students to the resources available on specific campuses.

Common App Ready Toolkit
Common Application offers the Comm App Ready Toolkit, a comprehensive training resource for counselors and college advisers. It is designed to be a powerful, flexible advising tool to be used at the pace and needs of each school community. Resources are also available in Spanish. Bookmark and check back often for new materials throughout the school year.

Education Trust

The student advocacy organization, Education Trust, uses data to promote their agenda of high academic achievement for all students at all levels—pre-kindergarten through college. Their goal is to close the gaps in opportunity and achievement that consign far too many young people—especially those from low-income families or who are black, Latino, or American Indian—to lives on the margins of the American mainstream. Among the many resources available on their website is College Results Online (CRO), a free interactive Web tool that allows individuals to view graduation rates by students’ race, ethnicity, and gender. CRO provides families and students with the kind of information that refocuses the college selection process away from “getting into college” and towards finding a school that will support the student “getting through college.”

U.S. Department of Education’s College Navigator and Federal Student Aid Office

College Navigator, located on the U.S. Department of Education's National Center for Education Statistics website, provides detailed information for over 7,000 postsecondary institutions nationwide. Use their search tool to find colleges that meet your preferences: 

As stated on their website, the FSA office at the U.S. Department of Education is the largest provider of student aid in the nation. They have a variety of research tools, checklists, and information available to students, families, and schools interested in learning more about the types of aid available, helping students identify the amount of aid they are qualified to receive, and applying for aid.

The Federal Student Aid Office at the US Department of Education has grade-level checklists and research tools to help students become academically and financially prepared for postsecondary education here. These checklists and resources can be utilized in classroom preparation activities:
In addition, the Federal Student Aid office at the US Department of Education has checklists for parents to use to track the steps their students need to take to prepare financially and academically for college:

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