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Advertising in The Presidency - The American Council on Education's Magazine for Higher Education Leaders

Download Our Media Kit

Our 2012 media kit is currently "under construction," but we've put together a Quick Kit with all the basic info, including rates, sizes and deadlines.

2012 Quick Kit (pdf)

2012 Editorial Calendar (pdf)

College costs. Fund raising. Government regulation. Affirmative action. Information technology.

Today's college president thinks about these issues everyday. And while the advice of pundits and consultants can be helpful, nothing can rival the experience of other higher education leaders. And nowhere else can college and university leaders read what their esteemed colleagues are saying about these critical issues than in the pages of The Presidency.

The only magazine written by and for college and university presidents, chancellors, vice presidents, and other campus decision makers, The Presidency gives readers a forum for sharing their ideas and airing their opinions. Articles written by higher education's most provocative leaders offer one-of-a-kind analysis of today's toughest campus issues. And regular departments keep readers up-to-date on legislation, essential resources in print and on the web, and effective campus management strategies.

The Presidency is published every fall, winter, and spring. ACE member presidents receive three copies of the magazine—one for their own review and the others for distribution to other campus executives. In addition, the magazine boasts a sizable base of paid subscribers, ensuring its readership throughout the higher education community, for a total circulation of more than 7,500 readers.

Connect with the Decision Makers

The presidents, chancellors, vice presidents, and senior administrative officers who read The Presidency are involved in identifying and meeting their institutions' needs for a variety of goods and services.

Who Advertises?

Our readers purchase a wide range of products and services from:

  • Academic marketing, communication, and design specialists
  • Comprehensive financial program providers (tax-sheltered annuities, retirement plans, and no-load mutual funds)
  • Executive search organizations
  • Facility management services (architectural, janitorial, food service, mechanical maintenance, and telecommunications providers)
  • Financial institutions and other financial aid-related organizations that serve students and postsecondary education
  • Information technology and distance learning services
  • Publishers of reference books, professional and trade books, guidebooks, educational brochures, and other publications

Reinforce Your Message: Value-Added Opportunities

As the flagship magazine of the American Council on Education, The Presidency enjoys an impressive loyalty among its readers. Advertising within the pages of each issue delivers your message to key campus stakeholders, but ACE also offers additional opportunities to enhance and solidify that exposure:

  • Exclusive inserts: The Presidency offers advertisers the opportunity to produce a two-, four-, or eight-page insert that will be mailed with the issue in an envelope. When you reserve an insert, ACE guarantees that no other inserts will accompany the mailing of that issue. There's no better way to deliver your advertising message clearly and exclusively to this highly select audience!
  • Sponsorship and exhibit opportunities: ACE's Annual Meeting offers a multitude of opportunities to enhance your visibility in the higher education community. Exhibitors enjoy meeting the more than 1,000 higher education decision makers who attend this winter conference—as well as a 20 percent discount off their winter issue advertisement! Contact the Annual Meeting Office at (202) 939-9410 for more information.

Rates and Specifications

(all rates reflect costs for black-and-white ads; see below for additional four-color charges)

Ad Size

Dimensions

1x

3x

6x

Full Page Bleed

8-5/8" x 11-1/8"

$1455

$1350

$1250

Full Page

7-1/8" x 9-1/2"

$1455

$1350

$1250

2/3 Vertical

4-1/8" x 9-3/8"

$1145

$1030

$945

Half Vertical

3-31/2" x 9-3/8"

$910

$840

$775

Half Horizontal

6-3/8" x 4-1/8"

$910

$840

$775

Third Vertical

2" x 9-3/8"

$660

$600

$555

Third Square

4-1/8" x 4-1/8"

$660

$600

$555

Two Page Spread

16-3/4" x 10-7/8"

$2050

$1890

$1735

Half Page Spread

16-3/4" x 4-1/8"

$1455

$1345

$1240


 

Covers

Dimensions

1x

2x

6x

Inside Front  

8-5/8" x 11-1/8"

$1830

$1690

$1550

Inside Back 

8-5/8" x 11-1/8"

$1690

$1545

$1430

Outside Back 

8-5/8" x 11-1/8"

$1950

$1825

$1685


Color Charges

Add color to black and white rate.
  • Black and one spot color    $520
  • Four color process    $850
     

Discounts

Discounts are applied to base rates, color and position. Only one discount/commission may be used per ad.
  • 20 percent to exhibitors at ACE's Annual Meeting (winter issue only)
  • 15 percent to recognized advertising agencies
  • 10 percent to ACE members
     

Production Requirements

The preferred format is high resolution, press-ready PDF, with all fonts and images embedded. All images should have a resolution of 300 dpi. Files can be sent electronically or on disk. Please submit two hard-copy proofs of all color ads.
 

Publication Schedule

Issue

Reservations

Materials Due

Mail Date

Fall 2011

August 5

August 15

September

Winter 2012

November 1

November 15

December

Spring 2012 Supplement

January 6

January 20

Annual Mtg & Spring issue

Spring 2012

March 1

March 15

April


Please contact our advertising sales office for more information or to obtain an insertion order.

The Presidency Ad Sales Office
Partyke Communications
145 Harrell Road, Suite 119
Fredericksburg, VA 22405
540 374-9100
540 374-9265 (fax)
advertising@acenet.edu
 

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