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Advertising in The Presidency—The American Council on Education's Magazine for Higher Education Leaders

College costs. Fund raising. Government regulation. Affirmative action. Information technology.

Today's college president thinks about these issues everyday. And while the advice of pundits and consultants can be helpful, nothing can rival the experience of other higher education leaders. And nowhere else can college and university leaders read what their esteemed colleagues are saying about these critical issues than in the pages of The Presidency.

The only magazine written by and for college and university presidents, chancellors, vice presidents, and other campus decision makers, The Presidency gives readers a forum for sharing their ideas and airing their opinions. Articles written by higher education's most provocative leaders offer one-of-a-kind analysis of today's toughest campus issues. And regular departments keep readers up-to-date on legislation, essential resources in print and on the web, and effective campus management strategies.

The Presidency is published every fall, winter, and spring. ACE member presidents receive three copies of the magazine—one for their own review and the others for distribution to other campus executives. In addition, the magazine boasts a sizable base of paid subscribers, ensuring its readership throughout the higher education community, for a total circulation of more than 7,500 readers.

Connect with the Decision Makers

The presidents, chancellors, vice presidents, and senior administrative officers who read The Presidency are involved in identifying and meeting their institutions' needs for a variety of goods and services.

Who Advertises?

Our readers purchase a wide range of products and services from:

• Academic marketing, communication, and design specialists
• Comprehensive financial program providers (tax-sheltered annuities, retirement plans, and no-load mutual funds)
• Executive search organizations
• Facility management services (architectural, janitorial, food service, mechanical maintenance, and telecommunications providers)
• Financial institutions and other financial aid-related organizations that serve students and postsecondary education
• Information technology and distance learning services
• Publishers of reference books, professional and trade books, guidebooks, educational brochures, and other publications

Reinforce Your Message: Value-Added Opportunities

As the flagship magazine of the American Council on Education, The Presidency enjoys an impressive loyalty among its readers. Advertising within the pages of each issue delivers your message to key campus stakeholders, but ACE also offers additional opportunities to enhance and solidify that exposure:

• Exclusive inserts: The Presidency offers advertisers the opportunity to produce a two-, four-, or eight-page insert that will be mailed with the issue in an envelope. When you reserve an insert, ACE guarantees that no other inserts will accompany the mailing of that issue. There's no better way to deliver your advertising message clearly and exclusively to this highly select audience!
• Sponsorship and exhibit opportunities: ACE's Annual Meeting offers a multitude of opportunities to enhance your visibility in the higher education community. Exhibitors enjoy meeting the more than 1,000 higher education decision makers who attend this winter conference—as well as a 20 percent discount off their winter issue advertisement! Contact the Annual Meeting Office at (202) 939-9410 for more information.

Rates and Specifications

(all rates reflect costs for black-and-white ads; see below for additional four-color charges)

Color

• One matched color, add $500 per page (waived when using a color specified by ACE)
• Four-color process, add $750 per full page (prorated for fractional-page ads)

Discounts (applied to base rates; no more than one discount will apply)

• 20 percent to exhibitors at ACE's Annual Meeting (winter issue only)
• 15 percent to recognized advertising agencies
• 10 percent to ACE members

Production Requirements

The Presidency is printed by sheet-fed, offset method. Advertisers should submit disk or electronic file (preferably a high-resolution PDF, with all images and fonts embedded). When submitting materials on disk, all fonts and image files must be included. Bleed marks should also be indicated on all electronic files.

Four-color advertisements should be accompanied by a chromalin, match prints, or one set of progressive proofs. Publisher and printer cannot accept responsibility for quality.

Publication trim size: 8⅜" x 10⅞"

General Policies

• Insertion orders are required for each advertisement.
• Frequency discounts are available for three or six consecutive issues.
• Cover advertisements are not cancelable.
• No advertisements may be canceled after the specified closing date.
• The publisher reserves the right to reject advertising.
• Position of advertisements will be determined by the publisher.
• The publisher reserves the right to place the word "advertisement" with copy that, in the publisher's opinion, could be mistaken for editorial content.
• The publisher is not liable for errors in digital files supplied by advertisers.
• If advertising materials are not received by the closing deadline, the publisher cannot guarantee insertion.
• Previous ads will be repeated if new artwork is not received by the closing date.
• Invoices will be sent upon publication of the magazine.

Submit all insertion orders and materials to:

The Presidency
American Council on Education
One Dupont Circle NW
Washington, DC 20036
(202) 939-9452
Fax: (202) 939-9302
pubs@ace.nche.edu

Please direct questions about this page to:
pubs@ace.nche.edu