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By the Numbers: Increasing Student Recruitment Through
Campus Facilities
A recently released study, Final Report on the Impact
of Facilities on the Recruitment and Retention of Students, helps
dispel the myth that students are lured by lavish dining halls and
Olympic-sized swimming pools when making their college selection. In the
study, 74 percent of students reported that facilities related to their
major were highly important to them. After facilities with bearing on
their major, the next most important facilities to students were an
institution's library (54 percent), sophisticated technology (51
percent), and classrooms (50 percent). While the quality of facilities
is not the single most influential factor in college choice, these
rankings suggest that students' college choice may be more influenced by
facilities that support and enhance academic experiences than those
designed around student social life.
The report, published by APPA: The Association of Higher
Education Facilities Officers, examines how campus facilities affected
more than 16,000 students' college choice and retention. . . .
Excerpted from the spring 2007 issue of The
Presidency. To subscribe to the magazine, please call (301) 632-6757,
or order online through ACE's
bookstore.
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