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Eye on Washington: A Modest Proposal to Better Inform the Public About the Price of College

By Terry Hartle

Abundant public opinion research tells us that most Americans know little about the financing of higher education. We know, for example, that most adults significantly overestimate tuition and fees and underestimate the amount of student aid available. Many Americans say they do not know where to find information about paying for college. A vast majority of the public thinks that even nonprofit and public colleges and universities make a profit.

And it's a safe bet that most of our fellow citizens do not have a clue that the actual price they pay for higher education (tuition and fees) is a lot lower than the actual cost of providing the education. This is one of the most basic considerations in higher education finance for both private and public colleges and universities: Tuition is always lower than the cost of providing the education. . . .

Excerpted from the fall 2006 issue of The Presidency. To subscribe to the magazine, please call (301) 632-6757, or order online through ACE’s bookstore.

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