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CONTACT:
American Council on Education:
Erin Hennessy, 202-939-9365 (office), 202-360-9484 (cell)
erin_hennessy@ace.nche.edu
Walmart Foundation: Amy Wyatt-Moore, 800-331-0085
Lumina Foundation for Education: Dianna Boyce, 317-951-5116

ACE Launches Serving Those Who Serve Initiative

Will Recognize Veteran-Friendly Campuses, Connect Student Veterans with Colleges, and Support Vital Research

Washington, DC (Nov. 10, 2008)—The American Council on Education (ACE) today launched Serving Those Who Serve: Higher Education and America’s Veterans, a broad-based initiative designed to promote access to and success in higher education for more than 2 million service members and their families who are eligible for newly expanded benefits under the Post-9/11 Veterans Educational Assistance Act of 2008.

Serving Those Who Serve is a multi-year effort designed to effect major changes in how veterans learn about their education benefits and postsecondary options and how institutional leaders can build capacity to serve veterans on their campuses. The agenda will include competitive grants to veteran-friendly institutions, a college planning web site and outreach campaign to inform veterans about accessing and utilizing their education benefits, research-based publications, and regional meetings to ease implementation of the new GI Bill benefits.

Initiative Goals

ACE’s efforts to help veterans transition to higher education reach back to World War I. From the evaluation of military courses and occupations for academic credit, to support for the severely injured in their transition from soldier to student, ACE has implemented programs and services to reduce the many obstacles that veterans face as they attempt to begin or resume postsecondary education.

As the August 2009 deadline for implementation of the Post-9/11 GI Bill approaches, ACE will build on this history with a major effort to remove barriers veterans face in seeking and completing their postsecondary education.

The goals of the Serving Those Who Serve initiative are to better understand the factors that affect veterans’ decisions about pursuing higher education; to identify institutions that are helping veterans succeed academically and socially and to spread these promising practices to other campuses; to compile reliable demographic information about the veteran population; and to assist colleges and universities in navigating the process of administering those benefits.

“The higher education community is in the unique position to help ease the transition from soldier to student,” said ACE President Molly Corbett Broad. “However, we must do so in a deliberate way to ensure that returning soldiers who are eager to take advantage of expanded education benefits for themselves and their families are offered every opportunity for success.”

Wal-Mart Foundation Funding

With the support of a $2.5 million grant from the Wal-Mart Foundation, ACE will implement a competitive grant program, the ACE/Wal-Mart Success for Veterans Institutional Awards, to identify and reward institutions that operate model programs advancing access and success in higher education for veterans and their families. Recipient institutions will be required to provide technical assistance to other institutions in order to extend these promising practices. Twenty grants of $100,000 each will be awarded in the spring of 2009.

“In conversations with veterans, we have heard, time and time again, that their needs are modest but our policy decisions on campus carry significant weight,” said Broad. “Giving institutions the ability to accelerate their programs to support veterans—and to expand promising practices to other campuses—will tell our former service men and women that we are committed to their success. We are so grateful to the Wal-Mart Foundation for their generous support of our goals.”

“We are proud to partner with ACE to help meet the needs of our nation’s heroes,” said Margaret McKenna, president of the Wal-Mart Foundation. “Wal-Mart is committed to supporting programs that help our veterans get the resources they need to succeed in their education and their re-adjustment to civilian life.”

Support from Lumina Foundation for Education

With the support of an $800,000 grant from Lumina Foundation for Education, ACE will develop and launch a web site to provide veterans with easy access to information about their education benefits and opportunities for postsecondary education.

The grant will also fund a publication that will compile the results of a 4,300-institution survey, providing a broad picture of campus-based support services and programs currently available to veterans.

Additionally, grant funds will enable ACE to analyze and publish extensive amounts of demographic data published by government sources, such as the Department of Veterans Affairs, the Department of Education, and the Census Bureau, to provide policy makers and institutional leaders with a comprehensive demographic portrait of active duty military personnel and veterans.

“We have learned that information—about institutions and about the veteran population they are poised to serve—is vital in our efforts to help veterans achieve their education goals,” said James Selbe, ACE assistant vice president for lifelong learning. “Being able to fill the information gap will ensure that the benefits included in the Post-9/11 GI Bill are best used by both veterans and institutions.”

“We have reached a critical juncture in America where we need more students pursuing and successfully completing higher education,” said Jamie Merisotis, president and chief executive officer of Lumina Foundation for Education. “Returning service members, veterans and their families are critical to achieving the goal of having 60 percent of Americans as college-degree holders by 2025. As we work to ensure all Americans are prepared for success in higher education, we need to focus on factors beyond cost that affect a veteran's decision to enroll as well as eliminate non-financial barriers for them.”

Other Resources

To set the stage for this ambitious agenda, ACE today releases Serving Those Who Serve: Higher Education and America's Veterans. This issue brief provides an overview of today’s veterans, identifies obstacles to transitioning from military service to college enrollment, and highlights successful veteran-friendly policies and practices, including 10 that can be quickly and easily implemented on campuses. Serving Those Who Serve is available on ACE’s web site (PDF).

In addition, ACE will make available to campus leaders a comprehensive question and answer document that addresses many of the most common questions asked by institutions about the new GI Bill benefits. To further ease the implementation of these expanded education benefits, ACE will convene meetings in Los Angeles, Chicago and Washington, DC, in January 2009 bringing together campus officials and representatives of the U.S. Department of Veterans Affairs.

About the American Council on Education: Founded in 1918, ACE is the major coordinating body for all the nation's higher education institutions, representing more than 1,600 college and university presidents, and more than 200 related associations, nationwide. It seeks to provide leadership and a unifying voice on key higher education issues and influence public policy through advocacy, research, and program initiatives.

About the Wal-Mart Foundation: Wal-Mart Stores, Inc. (NYSE: WMT) and the Wal-Mart Foundation are proud to support the charitable causes that are important to customers and associates in their own neighborhoods. Through its philanthropic programs and partnerships, the Wal-Mart Foundation supports initiatives focused on enhancing opportunities in education, job skills training, sustainability and health. In 2007, Walmart, Sam’s Club and the Wal-Mart Foundation gave $296 million to communities across the United States. To learn more, click here.

About Lumina Foundation for Education: Lumina Foundation for Education, an Indianapolis-based private foundation, strives to help people achieve their potential by expanding access to and success in education beyond high school. Through grants for research, innovation, communication and evaluation, as well as policy education and leadership development, Lumina Foundation addresses issues that affect access and educational attainment among all students, particularly underserved student groups such as minorities, first-generation college-goers, students from low-income families and working adults. The Foundation bases its mission on the belief that postsecondary education remains one of the most beneficial investments that individuals can make in themselves and that a society can make in its people.

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