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KnowHow2GO Tampa Bay Launches College Access Campaign

July 1, 2008

KnowHow2GO Tampa Bay last week launched South Florida’s version of the national KnowHow2GO college access campaign sponsored by the American Council on Education (ACE), Lumina Foundation for Education and the Ad Council.

The KnowHow2GO campaign helps young people—particularly low-income students and those who are the first in their families to pursue higher education—navigate the process of preparing for college.

University of South Florida President Judy Genshaft was among the guests at the June 27 “College Pep Rally” in Tampa, which focused on the four steps students need to take to go to college. To go along with the pep rally theme, cheerleaders, college mascots, and a step team performed for attendees, which included students from community youth agencies.

Hillsborough Community College’s mascot poses for pictures with students at the rally.

"The community-based organizations partnering with KnowHow2GO Tampa Bay are bringing the national campaign message home to local students,” said Carolyn Stanek, ACE’s assistant director for national initiatives, who attended the event. “These organizations encourage students to take proactive steps to prepare for college and support them while they're doing it.”

KnowHow2GO Tampa Bay is holding a summer contest for area youth groups for the best creative projects that express the national KnowHow2GO theme. The winners will be announced in August 2008 and will receive iPods as prizes.